提升企业软实力 增强核心竞争力

Enhancing enterprise soft power and strengthening core competitiveness

“软实力”是企业核心竞争力的重要组成部分，是实现企业可持续发展的基础性、全局性和战略性因素。提升企业“软实力”，对内可以增强亲和力、凝聚力和向心力，对外可以增强吸引力、认同力和影响力，进而全面提升企业的综合实力和竞争能力。无论从国家角度还是企业角度，“软实力”的建设与提升都是一个十分重要的问题，需要引起高度重视，并探索不断加强的有效途径。

The 'soft power' is important component of enterprise core competitiveness, which is also the fundamental, comprehensive and strategic element. Enhancing its 'soft power', the enterprise can both strengthen the affinity, cohesion and centripetal force at home, and strengthen fascination, recognition and influence to foreign countries. Whether for the country or each enterprise, the construction and enhancement of 'soft power' is an important issue, which should be paid much attention to and is worth exploring effective ways for continual strengthening. The practice has proved that China's oil and petroleum workers have outstandingly shown the experiment of reform and advancement of opening in their highly holding banner of Reform and Opening and in emancipating the mind.The practice has proved that China's oil and petroleum workers is confronting with new round emancipating the mind, and their continuing emancipating the mind will lead China's oil and petroleum industry to move forward.