摘要
本文首先介绍了旅游ＣＩ的发展简史，重点论述了旅游ＣＩ策划的结构，并以保山市旅游ＣＩ策划为例，介绍了旅游ＣＩ策划的实际应用。
This paper provides an introduction to the brief history of CI in tourism. focusing on its structure. It introudoces the practical uses of CI design of tourism through to example of the CI design of Baoshan city. This is an original start in the research in Yunnan Province.
出处
《云南师范大学学报（自然科学版）》
1997年第4期93-97,共5页
Journal of Yunnan Normal University:Natural Sciences Edition
关键词
旅游CI策划
理念基础
行为准则
视觉形象
CI design of tourism mind identity(MI) behavior identity(BI) visual identity(VI) Baoshan city
