企业产品定价道德问题的成因及对策分析

Analysis of product pricing ethics' causes and countermeasures

从道德诚信的角度出发,探讨了企业产品定价道德问题的主要表现,分析了目前市场上非道德定价的成因,并相应地从社会、市场、企业和消费者角度提出了完善价格法制、健全价格信息市场、强化企业定价信息披露义务、加强企业自律和他律、提高消费者综合素质等一些对策措施。

Product pricing ethics is a norm to guide enterprises＂ behavior in its product pricing. The paper probes into the problem of marketing ethics in product pricing, analyses accounts of the immoral pricing in current market, and puts forward some countermeasures to raise the moral level in the enterprises.