非理性平面设计视觉语言分析

The Analysis of Visual Language in the Irrational Graphic Design

消费时代所具有的视觉信息丰富化表征,使视觉媒体直接干预人们的信息摄入。作为传达手段的平面设计,无疑是制造视觉信息环境的有力载体。受社会发展及各时期艺术发生背景的影响,作品中感性与理性的结合,表现在当下审美语境中发生新的诠释形态。就今天的视觉文化而言,各种思想不断碰撞,平面设计呈现出多元化格局,表现出明显的非理性特征。

The abundant feature of visual infomsation in consumption times is the intervention from visual media to information of people. As a communication medium, undoubtedly graphic design is the powerful platform in visual information surroundings. Underthe influence of progress of art and social advance, the combination of perceptual and rational in graphic design work presents a new state in modem aesthetic context. As far as today＇ s visual culture is concerned, different thought continue to collide each other. With a diversity layout in design the irrational feature in graphic view is obvious.