期刊品牌个性的塑造

On Figuring Brand Personalities of Periodicals

我国期刊的品牌建设必须消除认知误区,形成品牌个性的差异性;把握读者期望,铺张品牌个性的绵延性;打开情感内核,凝聚品牌个性的亲和力;立意核心价值,树立品牌个性的特殊服务观;剖析期刊定位,开掘品牌个性的巨大潜力;提炼广告宣传,塑冶简约精致的个性口号;加大投资力度,蓄积品牌个性的联想空间,从而走期刊品牌个性化发展之路。

Periodicals＇ brand construction need to eliminate cognitive mistake in China, and figure brand personalities＇ otherness. It needs to consider readers＇ expectation, and figure brand personalities＇ continuous character. It needs to open the kernel of sensibilities, and figure brand personalities＇ appetency. It needs to make up ours mind about the core value, and figure brand personalities＇ special serving concept. It needs to analyze periodicals＇ orientation, and figure brand personalities＇ tremendous potential. It needs to refine advertising communication, and figure brief ＆ exquisite characteristic slogan. It needs to increase investment, and figure brand personalities＇ association space. So periodicals could take brand personalities＇ developing way in China.