摘要
品牌自主创新机制是对品牌自主创新现象的本质说明,其运行常态是整合。本文在对国内外有关整合理论的研究文献进行简要回顾的基础上,提出并论证了品牌自主创新机制整合的基础、内容和原则,这将突破了以往单从分解的视角对创新机制进行理论探索的局限。
The brand independent innovation mechanism is a substantial reflection of the brand independent innovation,and integration is its operation normality.This article applies the integration theory to the exploration of the integration foundation,content and principal of each sub-mechanism,breaking through the limitation of exploring the innovation mechanism from the traditional separated angle.
出处
《东南大学学报（哲学社会科学版）》
CSSCI
2008年第3期25-29,共5页
Journal of Southeast University(Philosophy and Social Science)
