农业技术创新的市场营销思考

Reflections on agricultural technological innovation from the view of marketing

我国农业技术创新的问题主要表现在产品、价格、渠道和促销四个方面,其原因主要在于农业技术创新链上相关业务单位缺乏合作,从而使农业技术创新的4PS不能实现动态、优化组合所致。解决我国农业技术创新中存在问题的对策在于,改革农业科研体制,建立和完善农业技术创新链;规范和完善农业技术市场;加大政府农业研究和推广的投入力度,并优化其投入结构;大力提高农业技术创新人员及农民的素质。

The problems in the technological innovation of China's agriculture involve the four aspects of product,price,place and promotion,which results from the uncoordinated relationship between the relevant research institutions in the chain of agricultural technological innovation.Therefore,some reform measures must be taken in China's agricultural research system,such as establishing and perfecting the chain of agricultural technological innovation.