从对外传播视角解读提高国家文化软实力

An interpretation of the national cultural strength from perspective of publicizing abroad

在实现"提高国家文化软实力"这一重要战略任务过程中,通过对外传播,将有助于增进世界其他国家的民众对中华文化的认知与了解,也有助于唤起国内民众对中华文化的关注。对外传播也因此成为提高国家文化软实力的一条重要途径。另一方面,对外传播实力在某种程度上也成为中华文化软实力的构成要素之一。为了更好地发挥其重要作用,对外传播在具体实践中应遵循全面、客观、真实;区别对待,把握重点;立足本土,贴近当地受众这三项重要原则。

In the realization of the national cultural strength, the publicizing abroad is helpful with the global understanding of Chinese culture as an important approach. And on the other hand, it is a reflection of the cultural strength by itself. So in the process of publicizing abroad, criteria are to be observed, comprehensiveness, genuineness, objectivity, focus, and friendliness to the audience.