摘要
首都现代零售业的发展关系首都的经济社会发展,关系首都的城市功能实现,关系首都的城市形象,关系首都的民生,意义重大。本文阐明了首都现代零售业发展战略规划制定的指导原则,详细阐述了首都现代零售业发展的战略目标、首都现代零售业发展的战略定位和战略重点,进而提出了首都现代零售业发展战略选择。
The development of modern retailing in the capital Beijing concerns its economic and social development, the realization of capital city function, the capital city image and the people＇s livelihood in the capital, which is of great significance this essay clarifies the guiding principle to set forth the development strategy program for modern retailing in the capital. It expa- tiates the strategic goals, strategic orientation and strategic emphases of the development of modern retailing in the capital. It further brings forward the choices for the development strategy of modern retailing in the capital.
出处
《北京工商大学学报（社会科学版）》
CSSCI
北大核心
2008年第3期1-5,共5页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
基金
首都流通业研究基地承担的北京市哲学社会科学规划项目(项目编号:05BJDJG162)"首都现代零售业发展战略研究"的阶段性成果
关键词
零售业
战略目标
战略定位
战略重点
发展战略
retailing
strategic goal
strategic orientation
strategic emphases
development strategy
