论资本运营内涵重塑:边界运动观与资本运动观辨析

Reshaping the Connotation of Capital Operation: Analytical Thinking on Border Movement and Capital Campaign

资本运营是为了实现资本保值及资本增殖的根本目的而实施的资本吸收、资本扩张和资本优化行为。文章提出资本运营金字塔和资本优化地图,认为企业资本运营战略是一个立足于资本吸收和资本扩张,着眼于资本优化的系统过程。

Capital operation is the behavior of capital absorption, capital expansion and capital optimization, executed for an essential purpose to hedge against capital devaluation and achieve capital proliferation. This paper proposes the pyramid of capital operation and the map of capital optimization. It deems that the strategy of capital operation in an enterprise is a systematic process on the basis of capital absorption and capital expansion, with its focus on capital optimization.