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金融产品创新绩效之风险作用路径的结构方程模型分析 被引量：4

Structural Equation Modeling Analysis of Risks Effect on Performances in Financial Product Innovation
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摘要 针对利用调查问卷收集的我国金融产品创新的资料,使用结构方程模型的统计分析方法,考察了开发过程、营销因素、市场环境、组织管理和风险管理等关键风险因素影响创新绩效的风险作用路径和效果,以指导我国金融机构对产品创新风险进行有效控制. It aims is to identify the influence paths and effects of major risks on new product performance in the financial services firms. Based on the questionnaire data collected from China financial firms, the structural equation modeling method is used. The result is helpful to direct the risk management of financial product innovation.
作者 雍灏 陈劲 郑才林
机构地区 浙江大学管理学院
出处 《研究与发展管理》 CSSCI 北大核心 2008年第2期16-22,共7页 R&D Management
关键词 金融产品创新 风险作用路径 结构方程模型 financial product innovation risk path structural equation modeling
分类号 F224.5 [经济管理—国民经济]
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参考文献10

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同被引文献45

  • 1何剑.风险管理和金融预测中的统计方法应用[J].商场现代化,2006(11Z):368-369. 被引量：3
  • 2肖科,夏婷.国有商业银行金融创新力的评价[J].统计与决策,2006,22(21):105-106. 被引量：6
  • 3于晨曦.商业银行中间业务的合作与竞争研究[J].金融论坛,2007,12(4):34-40. 被引量：6
  • 4Easingwood C. J. Storey C. Success factors for new consumer financial services [J]. International Journal of Bank Marketing, 1991, 9(1):3-10.
  • 5Brentani U. The new product process in financial services: Strategy for success [J]. International Journal of Bank Marketing, 1993, 11(3):15-22.
  • 6Edgett S. Parkinson S., The development of new financial services: Identifying determinants of success and failure [J]. International Journal of Service Industry Management, 1994, 5 (4) : 24-38.
  • 7Cooper R. G. Easingwood C. J. Edgett S.J. et al. What distinguishes the top performing new products in financial services [J]. Journal of Product Innovation Management, 1994,11 ( 1 ) : 281-299.
  • 8Calantone R. J. Benedetto C. A. Organizational technical and marketing antecedents for successful new product development [J]. R&D Management, 1993, 23 (4) :337-351.
  • 9Kleinschmidt E. J. Cooper R. G. The impact of product innovativeness on performance [J]. The Journal of Product Innovation Management, 1991, 8(4) : 240-251.
  • 10Athanassopoulou, P. and Johne, A., Effective communication with lead customers in developing new banking products [J]., International Journal of Banking Marketing, 2004, 22(2) : 100-25.

引证文献4

二级引证文献5

研究与发展管理
2008年 第2期

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