摘要
针对利用调查问卷收集的我国金融产品创新的资料,使用结构方程模型的统计分析方法,考察了开发过程、营销因素、市场环境、组织管理和风险管理等关键风险因素影响创新绩效的风险作用路径和效果,以指导我国金融机构对产品创新风险进行有效控制.
It aims is to identify the influence paths and effects of major risks on new product performance in the financial services firms. Based on the questionnaire data collected from China financial firms, the structural equation modeling method is used. The result is helpful to direct the risk management of financial product innovation.
出处
《研究与发展管理》
CSSCI
北大核心
2008年第2期16-22,共7页
R&D Management
关键词
金融产品创新
风险作用路径
结构方程模型
financial product innovation
risk path
structural equation modeling