利益相关者合作视野下跨国公司社会责任的强化

Social Responsibility Strengthen of TNCs in the Perspective of Stakeholders'Cooperation

跨国公司处于一系列多边关系的中心,各种利益相关个体或团体受益或受损于跨国公司的运营,因此,跨国公司应对其利益相关者负责任,在确保股东利益的同时,跨国公司还应该考虑其行为对员工、消费者、供货商以及对社区、对环境、对跨国公司母国、跨国公司东道国和国际社会等利益相关者的潜在影响。而这些利益相关者之间是一种合作互惠的动态博弈的关系。因此,跨国公司社会责任的强化依赖于跨国公司利益相关者,即跨国公司母国、东道国、国际组织、社会团体、媒介、公众、消费者以及跨国公司自身的合作引导与共同治理。

TNC is the center of series of muhilateral relations, various individuals or groups stakeholders are benefit or damaged in the operation of TNC.Therefore,TNC should be responsible for all stakeholders. When TNC try to ensure the interests of shareholders, it should also consider the benefit of stakeholders, such as employees, consumers, sup＇pliers, the communities, environment, the mother country, the host country, international organizations. The mutual cooperation among stakeholders is a dynamic game relationship. Meanwhile, Social Responsibility Strengthen of TNC dependents on the stakeholders, namely the TNC＇s mother country, the host country, international organizations, community groups, the media, the public, consumers and their cooperation with muhinational companies together