新闻产品的经济学特性

News product's economic characteristic

从经济学的视角对新闻产品的特性进行分析,认为新闻产品具有非竞争性和非排他性,是一种可供全体成员共享的公共产品,可以用来生产和消费。同时,新闻产品又具有不同于一般公共产品的特殊性,这些特殊性的存在从另一个角度表明了新闻产品的意识形态属性。新闻产品的双重属性使得新闻产品在按照市场规律进行生产和消费的同时,必须加强政府的引导,以避免生产者一味追求经济利益而忽略了其意识形态属性。

Judging from the economic angle of view that the news product has the attribute of non-competitiveness and the non-exclusiveness. It is one kind of public products and has the economical attribute. At the same time, the news product is different from the general public products, these particular characteristics prove the existence of the ideology attribute of the news product. The news product dual attribute causes it has to both abide by the laws of production and consumption and strengthen the government＇s guidance to avoid the blind pursuit of economic interests while ignoring its ideology attribute.