山西旅游景区的营销创新策略

New Strategies for Developing Tourist Attractions in Shanxi

随着我国旅游业规模的迅速扩大,旅游景区的竞争日趋激烈,旅游市场营销已成为景区抢占市场、提高核心竞争力的重要手段。山西旅游景区惟有以创新的思路和发展战略,大力推进创新型策略的实施,才能在竞争的大潮中立于不败之地。

Today when the competition of the tourism is becoming increasingly intense, Shanxi＇s tourism should lind its accurate target market based on its own resources characteristics, and develop the marketing activities starting from this, build the tourist brand all-sidedly, and achieve sustainable and smooth development.