跨国企业对外直接投资市场进入的关键性策略新探

The Key Tactics of Foreign Direct Investment Upon Transnational Corporations′ Market Entrance

跨国公司市场进入方式多样。当前中国的跨国企业应当根据企业发展规律和国际市场变化,选择恰当的进入策略。即应注意从多角度考虑合理选择新建投资与跨国并购;国际战略联盟;生产一体化等可行策略。

The ways of market entrance are different according to different transnational corporations. China＇s transnational corporations should select proper tactics for market entrance according to the development of enterprises and the change of international market in the current situation. The paper advances such key tactics as new investment and multi -national merger, the international strategic union, the integration of management.