初探新农村建设中乡村旅游发展模式选择--以汶川县照壁村、萝卜寨村为例

Tourism Development Patterns in New Rural Reconstruction

近年来,乡村旅游在我国蓬勃发展,在新农村建设中许多村寨都把旅游业作为支柱产业来培育。四川省汶川县照壁村、萝卜寨村选择的两种不同乡村旅游发展模式,给各自村寨带来的收益不同,两村应克服制约乡村旅游发展模式选择的因素,不同条件的乡村应采取不同的发展模式。

In recent years, rural tourism has flourished in China. According to the policy of reconstructing new rural areas, many villages regard tourism industry as their pillar of economy. This paper analyzes the effects rural tourism brought in two villages of the Minjiang River, i. e. Zhaobi village and Luobozhai village. They choose different developing patterns and achieve different economic and social effects. By expounding the factors influencing them to choose the patterns of developing rural tourism, the paper suggests that every village should select the best pattern.