4PORTER M E. Strategy and the internet[J]. Harvard Business Review, 2001, 79(3) : 62 -79.
5LUMPKIN G T, DESS G G. E-business strategies and internet business models:how the internet adds value[ J]. Organizational Dynamics, 2004, 33(2) : 161 - 173.
6WEBB K L. Managing channels of distribution in the age of electronic commerce[ J]. Industrial Marketing Management, 2002, 31(2): 95 -102.
8KUMAR N, RUAN R. On manufacturers complementing the traditional retail channel with a direct online channel [ J ]. Quantitative Marketing and Economics, 2006,4 ( 3 ) : 289-323.
9PAYAN J M. A review and delineation of cooperation and coordination in marketing channels [ J ]. European Business Review ,2007,19 ( 3 ) :216-233.
