论传统文化在现代包装设计中的运用

Application of Traditional Culture in Modern Package Design

随着社会经济的发展,人们对商品的包装提出了更高的要求,除提高商品包装的艺术美感之外,突出人文气息、提高商品的文化内涵成为现代包装设计面临的又一个重要课题。传统文化中有大量的精华在现代包装设计中可供借鉴并作为素材使用。文章结合实例对经常在包装设计中运用的传统文化元素进行了整理和分类,并对传统文化在包装设计中的现实运用进行探讨;提出在现代包装设计中对传统文化元素的借鉴和使用应采取的审慎态度。

With development of modem economy, people have a higher demand for package, focusing on features of human culture and cultural meanings besides aesthetic sense of art. The pick of the bunch in traditional culture can be used for reference and as materials in modem package design. The paper compiled and classified traditional cultural elements used in package, discussed real application of traditional culture in package design and careful attitude is necessary.