张恨水小说文化传播学审视

A Study of Cultural Communication in Zhang Henshui's Novels

张恨水小说成功地实现了传播,其隐性原因在于准确定位传播者与接受者关系、立足报纸副刊、引雅入俗,创作出雅俗共赏、富有文化内蕴的小说文本;其显性特征表现为通过现代传媒成功实施了小说的文本传播和影视剧传播。张恨水的经验为当代通俗文学创作及其传播提供了一个可资借鉴的范本。

Popularization of Zhang Henshui＇s novels is mainly decided by two factors. One factor is that his novels published in the newspapers attract different readers for their rich culture. The other factor is that his novels are successfully spread in the form of the film and television play. Zhang Henshui provides a good model for the contemporary popular literature creation and popularization.