从绝对伏特加探寻CG插画在平面广告中的发展

Exploration on CG Illustration＇s Development in the Print Ads

CG（Computer Graphics），这种新的数字技术的表现能力几乎可以实现我们的所有想象，它与艺术的结合使整个设计过程变得快捷、丰富，并且使其艺术作品质量大幅度提高。1991年，第一张CG插画出现在绝对伏特加平面广告中，对摄影这个表现霸主的地位产生了巨大的冲击。我们不妨从一个国际著名品牌绝对伏特加入手，讨论CG插画的发展。

During the past 25 years, the print ads design of Absolute Vodka has always been in the forefront of the design industry with its uniqueness and fashion. At the same time, CG （Computer Graphics） has become a new expression form of Absolute Vodka print ads with its powerful realism and imagination. The combination of CG illustration with Absolute Vodka brand shows great charm. Since CG＇s development in the print ads grows with the science and technology which is progressing rapidly, the potential of CG illustration is immeasurable. Using Absolute Vodka as an example, this paper discusses the development of CG illustration in the print ads.