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把“中国制造”搬到德国

Moving"Made in China"to Germany
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摘要 庞玉良到德国东部,需要从法兰克福转机,再到目的地。如果遇到航班延误和机场滞留,他的心态多少和制伞具的人企盼雨天一样有点得意。庞玉良的如意算盘是,德国这些大机场越拥堵,帕希姆机场的机会就会越多。 In May 2007,Pang Yuliang,a businessman from Henan province,purchased Germany's Schwerin-Parchim Airport with 100 million euros.The move sparked much criticism in Germany and was seen as the first step for Chinese enterprise entering into the German market. China's manufacturing industry in Germany has three phases:during the first phase(2002-2003),Sha-Steel moved a steel factory from Kluber to Zhang Jiagang;Yanzhou Coal Mining company amputated Kaiserstuhl, Germany's largest coke plant,and brought them back to China.In the second phase (2004-2007),Chinese enterprises no longer brought German factories home,but purchased and controlled German enterprises,while pushing forward localization strategy and reallocation of resources.It was particularly common in Germany's machine tool industry. Pang represented the third phase:building industry parks in developed countries and bringing in Chinese manufacturing enterprises and, then, labeling the products'made in Germany'.It is a bold move.However,will it become the optimal model for China-made products to survive in Germany?
作者 杨婧
出处 《中国企业家》 2008年第10期84-87,10,共5页 China Entrepreneur
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