期刊文献+

基于读者让渡价值的图书馆服务体系研究 被引量:4

Research of Library Service System Based on Reader Delivered Value
下载PDF
导出
摘要 在顾客让渡价值的理论框架下,构建了图书馆读者价值让渡系统,提出了如何重构图书馆的服务体系,认为通过内化读者让渡价值可以提升读者价值。为图书馆充分发挥其有效资源,更好地为广大读者服务,提供一个可操作的理论和应用框架。
作者 何晓红
出处 《情报杂志》 CSSCI 北大核心 2008年第5期139-141,共3页 Journal of Intelligence
  • 相关文献

参考文献11

  • 1Michel Treacy,Fred Wiersema.The Discipline of Market Leaders[M].London:Harper Collins,1995
  • 2Philip Kotler.Marketing Management:An Asia Perspective[M].Simon & Schuster Pte Ltd,1996
  • 3Porter.Competitive Advantage Creating and Sustaining Superior Performance[M].New York:The Free Press,1985
  • 4Bower and Garda.The Role of Marketing in Management,in Handbook of Modern Marketing[M].New York:(Ed) Buell,McGraw Hill,1985
  • 5Vandermerwe Sandra.Jumping into the Customer's Activity Cycle[J].The Columbia Journal of World Business,1993,28 (2):46-65
  • 6Juttner,Wehrli.Relationship Marketing from a Value System Perspective[J].International Journal of Service Industry Management,1994,5 (5):54-73
  • 7Clark,Peck,Payne,Christopher.Relationship Marketing,towards a New Paradigm in Advances in Relationship Marketing[M].London:(Ed) Yayne,Korgan Page,1995:263-280
  • 8Richard Normann,Refeal Ramirez.From Value Chain to Value Constellation[J].Harvard Business Review,1993 (7-8):65-77
  • 9Woodruff.Customer Value:the Next Source for Competitive Advantage[J].Journal of the Academy of Marketing Science,1997,25 (2):139-153
  • 10Gronroos.Value-driven Relational Marketing from Products to Resources and Competences[J].Journal of Marketing Management,1997,13 (5):407-419

同被引文献37

引证文献4

二级引证文献10

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部