摘要
在目前过度拥挤的医疗市场中,硬碰硬的竞争只能使医院陷入血腥的"红海"。而与之相对的蓝海战略,能使医院在已知医疗领域外开辟出未知的市场领域,并打造为医院核心竞争力,获取持续的竞争优势,在价值创新上摆脱激烈竞争。
In the circumstance of over competition medical market, fierce competition resulted in caused lose-lose. The mission of blue ocean strategy was to create new medical market and make the new fields as hospital core competition. So the blue ocean strategy could get rid of lose-lose results and get sustainable development.
出处
《中国医院》
2008年第5期26-28,共3页
Chinese Hospitals
基金
上海市自然科学基金(05ZR14150)
关键词
蓝海战略
医院
核心竞争力
blue ocean strategy
hospital
core Competition
