浅谈报纸专刊编辑的策划意识

The Brief Analysis of Newspaper Special Section Design

现代报纸专刊要赢得读者,站稳市场,关键是要在内容策划上创新。精心策划的专刊是报纸蓬勃的生命力所在,版面形式多样、内容丰富、话题贴近生活的专刊,满足了读者的求知欲,抓住了读者的心。专刊策划应注意策划内容具有新闻性,要突出专刊的特点,要有主动参与的意识,要引导读者正确的价值取向。同时,专刊编辑也要不断提高自身的素质,提高策划水平。

With the fierce competition of newspaper industry, the special section design has become the new highlights in the media competition. The delicate design of the special section signals the life power of a newspaper with variety of forms, with contents, life - closing topics, all of which can meet the readers＇ desire for knowledge, grasp their minds and become readers＇ good advisors in life. This design of special section should also have the feature of nerve, which is its characteristic. It should have the consciousness of active participation and direct readers＇ correct value. Meanwhile, its design will also be based on the improvement of quality and the level.