优化中国企业对欧盟市场的出口进入方式

On Improvement of the Export Entry Mode to EU Internal Market of China's Enterprises

中国对欧盟的巨额贸易顺差令欧盟感到不满,欧盟对华反倾销措施、种类繁杂的技术性贸易壁垒是中国企业面临的主要问题,另外,被较多采用的间接出口方式不利于中国企业对欧盟出口的可持续发展。要想优化对欧盟市场的出口进入方式,中国企业要深入了解欧盟市场对内自由、对外统一的实质,熟悉欧盟共同商业政策,提供符合欧盟标准的商品,积极应对、合理规避欧盟反倾销措施,采用间接出口与直接出口相结合并且更多采用直接出口的方法。

The European Union has been dissatisfied with the huge trade surplus from China to itself. The main difficulties encountered by China＇ s exporting enterprises are antidumping measures, various technical trade barriers from the EU. In addition, the more often used indirect export entry mode is not in favor of the sustainable development of China＇s export to the EU. In order to improve the export entry mode to the EU, China＇ s enterprises are to know more about the essence of the EU - being free internally and common externally, get familiar with the Common Commercial Policy, supply products meeting EU standards, cope with positively and avoid reasonably the antidumping measures from the EU, and combine indirect exporting with more direct exporting to the EU.