绿色营销与可持续发展

Green Marketing and Continuous Development

可持续发展观是面向21世纪的新的发展观,它要求人们彻底改变对自然环境的传统态度和观念,调整自己的经济行为,实现社会、经济、环境的可持续协调发展。在这种广泛而深刻的调整和转变中,企业的生产经济活动自然应首当其冲。企业既是社会财富的直接创造者,也是自然资源的主要利用者和环境污染的主要制造者,因此,企业应该正视生态环境问题,树立绿色营销观念,制定面向可持续发展的绿色营销战略。

Continuous development concept is a new one in 21 century. It requires people to change the traditional concept and attitude about environment, adjust their behavior, realize the harmonious and continuous development of society, economy and environment. Enterprise are the creators of social wealth, the users of natural resource and makers of environmental pollution. Therefore, enterprises should set up green marketing concept and make continuous development strategy.