“百胜”海外谋发展口味“全球本土化”

Yum Develops the Overseas Markets with ＇Glocalized＇ Cuisine

“百胜”在大力拓展海外市场中，重视发展适合当地本土口味的品种，在中国的“东方既白”餐厅就是成功一例。其管理理念蕴涵不少启示。

When expanding internationally, Yum focused on the local cuisine to develop the food options. The East Dawning restaurant in China is a successful one whose management concept is worthy of reference.