基于价值网的食品冷链物流企业参与北京奥运战略研究——以A公司为例

Strategy for a Food Cold Chain Logistics Enterprise to Participate in the 2008 Beijing Olympic Games Based on Value Network

在简要介绍奥运餐饮运作方式以及奥运食品冷链物流特点之后,以A公司为例研究食品冷链物流企业参与奥运的战略。在分析过程中以竞合理论中的价值网模型为工具,提出了奥运背景下A公司的发展战略。

The paper introduces the Olympic catering model and the features of the Olympic food cold chain logistics, takes firm A as an example to analyze how a food cold chain logistics enterprise to join in the 2008 Beijing Olympic catering service and uses the value network as a tool to give out some strategic solutions for firm A.