中小企业网站建设与推广问题探讨

Discussion on the Web Construction and Promotion of Medium and Small Enterprises

近年来许多中小企业纷纷建网,但在网站建设中受专业水平等因素的制约,存在注重形式,缺乏战略指导,忽视推广等问题。中小企业必须加强调研,准确定位,完善服务,注重营销推广才能收到良好的效果。

Many medium and small enterprises have been setting up websites in recent years. However, with lack of professional knowledge and other factors, they pay too much attention to the form of the webs without strategic guideline and ignore the promotion activities, and other problems appear as well. To reap better results, the medium and small enterprises have to boost research, identify themselves accurately, perfect the service, and focus on promotion.