城市电台的广告营销策略

The Advertising Marketing Strategy of the City's Radio

城市电台的流动性和伴随性决定了它在广告市场上不可替代作用。本文分析了城市电台的经营现状及主要问题,通过对其目标市场特点的分析,提出了城市电台广告的五种营销策略。

This paper analyzes the operation and the main questions of the city＇s radio. Through the analysis of its target market; the five advertising marketing strategies of city＇s radio were put forward.