从经营企业到经营社会——从经营社会的视角经营企业

From Managing Enterprise to Managing Society——Managing Enterprise from the Point of View of Managing Society

作为成长型企业,其下一步发展的突破口在哪里?本文认为,要把企业融入社会,从经营社会的视角经营企业。以此为出发点,在网络型企业假设的前提下,本文从价值网络构建、系统成本降低、企业社会责任三个方面构建了一个完整的经营社会的理论体系,提出现代企业经营要实现从向内看思维到向外看思维的转变。鉴此,必须重构企业,通过调整企业成本结构,正确配置四种关系,做大商业生态系统,从而实现从经营企业到经营社会的转变,最终通过经营社会把企业做成永续发展的无边界企业。

As growth-type enterprise, where is the outlet of further development？ This article considers managing enterprise from the point of view of managing society through embedding enterprise into society. From this point of view, under a hypothesis of network-oriented enterprise, this article constructs an integrated system of theories from the following three aspects： construction of value network, reduction of systematical cost and social responsibility of enterprise. At the same time, this article puts forward that modern enterprise should realize a transformation from inward-looking thinking to outward-looking thinking. Hence, enterprise must be reconstructed. Only through adjusting structure of enterprise＇s cost, correctly allocating four relations and enlarging commercial ecosystem can enterprise realize the transformation from managing enterprise to managing society. Finally, a permanently developing and boundaryless enterprise can be forged via managing society.