摘要
农产品品牌基本的内涵特质是无公害、有一定地域特色或具有文化内涵,品牌最具有竞争性的销售力。在市场经济条件下迫切需要创立农产品品牌,面对海内外农产品的销售形势,政府、生产者和销售者必须相互合作,做好农产品品牌的实践。
The brands of farm produce have such basic connotation as non-pollution, regional characteristics and local culture, and are possessed of the most competitive power in a market economy. Facing the situation of marketing farm produce at home and abroad, producers, distributors and government should cooperate with one another in founding and safeguarding agricultural produce's brands.
出处
《上海农业学报》
CSCD
2008年第2期114-116,共3页
Acta Agriculturae Shanghai
关键词
农产品
品牌
市场
Agricultural produce
Brand
Market