全球化背景下珠三角地区现代物流发展的SWOT分析

On the Modern Logistics in the Pearl River Delta Based on SWOT Under Globalization

经济全球化的迅猛发展,对物流服务水平提出了更高的要求,珠三角作为全球的制造中心,现代物流业的发展走在全国的前列,但面对国外先进的物流企业的竞争,以及自身发展的不足等现状,文章应用SWOT分析法,对珠三角现代物流的发展的优势、劣势、机会及挑战进行分析,为珠三角物流企业能够扬长避短,找出适合其自身发展的策略提供决策依据。

As the rapid development of global economy, higher level service is required in the logistic. As a global manufacture centre, the development of modern logistic in Pearl River Delta is at a high level, but it has to face the challenges from other logistics companies abroad and its own disadvantages. By using SWOT, the advantages, weakness, opportunities and challenges of the modem logistics in Pearl River Delta are analyzed, and then suggestions are put forward for the further development of the logistics in Pearl River Delta.