奥运会会徽的起源和发展

Origin and Development of Olympic Emblem

奥运会会徽是一届奥林匹克运动会的徽记,其设计不仅要体现奥林匹克精神,而且还要反映出东道国和奥运会主办城市的特征。文章阐述了奥运会会徽的起源和发展,经过分析,认为奥运会会徽是东道主宣传奥运会最具权威性的形象标志,其设计已经形成了自己的传统。具有强烈的视觉功能和宣传作用,还具有极大的商业价值。

Olympic emblem is a sign for Olympic Games, its designing reflects not only the Olympic spirit, but also the characteristics of the host country and the host city. The paper explains the origin and development of Olympic emblem, after analyzing, the author thinks that Olympic emblem is the most authoritative sign for the host to propagate Olympic Games, its designing has formed its own tradition. It has not only strong vision function and propagating function, but also great commercial value.