摘要
将市场营销服务理论应用在高校图书馆服务中,以高校学生为顾客满意度的研究对象,通过问卷调查形式,采用多种统计计算方法,对调查数据进行测评、统计、计算和分析。以此来测评高校学生对图书馆服务的满意程度,进而不段改善和提高图书馆的服务水平和服务质量。
In this paper, marketing service theory is applied to the service of college libraries, with college students taken as the object when studying the customer satisfaction degree. Through questionnaire inquires and various statistical methods, the data is evaluated, counted, calculated and analyzed. Then the satisfaction degree of library service is evaluated and the service level and service quality of college libraries will be improved and enhanced constantly.
出处
《情报科学》
CSSCI
北大核心
2008年第3期418-421,426,共5页
Information Science
关键词
高等学校
图书馆
服务营销
顾客
college and universiy
library
service marketing
customer