竞争情报在企业危机预警中的应用

The Application of Competition Intellectual in Enterprise Crisis Prewarning

从竞争情报与危机预警的概念入手,探讨了竞争情报和企业危机预警的契合之处,从竞争情报在企业危机预警中的作用、企业危机预警中竞争情报的战略价值、企业危机预警中竞争情报工作的原则和企业危机预警中竞争情报工作应关注的问题这四个方面对竞争情报在企业危机预警中的应用进行了分析。

The ariticle start with two concepts： competitive Intelligence and crisis conjunction which the competition information and the crisis forewarns, from the competition information＇s function at the enterprise crisis＇ prewaming, the information strategic value, the principle of competitive Intelligence and the matter should be pay attention to during the enterprise crisis prewaming these four aspects to carry on the analysis.