摘要
广告信息资源在经济、政治、文化等方面发挥着重要作用,为了实现广告信息资源的优化配置,本文从优化配置的"双赢"目标出发,构建了广告信息资源配置的动态适应系统,强调系统要主动适应外部环境的变化与发展,建立接收者信息库与监测机构构成的反馈系统,与广告源、广告信息和广告对象相互作用从而形成一种动态结构,以强化广告信息对经济的增长作用。
The advertizing info resources in aspects and so on economy, politics, culture are playing the vital role. In order to realize the advertizing info resources optimized disposition, this article embarks from the ＂win- win＂ goal of optimized disposition, and has constructed the dynamic adaptation system of adveaizing info resources disposition. It emphasizes the system must adapt the external environment change and the development on own initiative, and establishment the dynamic structure of the effect the receive database and the feedback system of monitor organization constitution, with the advertisement source, the advertizing info and the advertisement object, strengthening the economical growth function of the adverfizing info.
出处
《情报科学》
CSSCI
北大核心
2008年第2期202-204,268,共4页
Information Science
基金
东北师范大学人文社会科学校内青年基金项目(05QN001)
关键词
广告信息
信息资源配置
动态适应系统
advertizing information
information resource disposition
dynamic adaptation system
