特色数字信息资源建设的发展趋向

Development Trend of Characteristic Digitized Information Resources Construction

特色数字信息资源建设的发展趋势是投资的国际化、数字信息资源内容的国际化以及数字信息资源生产与联机服务的跨国经营越来越普遍;为此本文重点探讨了特色数字信息资源建设标准的国际化、内容整合的国际化,特色数字信息资源建设的产业化以及深层次营销战略在特色数字信息资源网络营销中的运用。

The development trend of characteristic digitized information resources construction was the interna-tionalization of investment, the content of digitized information resources and the multinational management of the digitized information resources production and online service were more and more common. So this paper emphatically discussed the internationalization of characteristic digitized information resources construction standard, the content integra- tion, the industrialization of characteristic digitized information resources construction, and the thought introducing profound marketing strategy in expanding the market of the characteristic digitized information resources construction.