制约我国网上药店发展的问题分析

Problems about On-line Pharmacy Development in China

目的:探索我国网上药店发展之路。方法:从参加网上药店交易的药品零售连锁企业和个人消费者两个方面入手分析我国网上药店所存在的问题。结果与结论:网上药店在发展过程中,要协调好药品零售连锁企业和个人消费者这两个方面的关系,只有解决好网上药店的个人消费者方面所存在的购买心理和习惯等问题及开设网上药店的药品零售连锁企业方面所存在的营运成本、药品的安全配送、网络建设等问题,才能顺利推进网上药店的发展。

OBJECTIVE： To explore the development channel of on-line pharmacy in China. METHODS： The problems existing in the individual customers and the retail chain pharmaceutical enterprises were analyzed. RESULTS ＆ CONCLUSIONS： The relation between the individual customers and the retail chain pharmaceutical enterprises should be coordinated when developing the on line pharmacy. Only when the problmes such as the psychology and habbits of individual customers, and the running cost, drug safe distribution, network development and so on in the retail chain pharmaceutical enterprises have been solved can the on - line pharmacy smoothly developed.