“以产品为中心”VS“以客户为中心”

Product Oriented VS Customer Oriented

客车生产企业的“厂家-客户”关系模型有多种形态。从历史发展来讲，最开始是“以生产为中心”，那时市场需求远大于生产能力，企业管理的核心就是要千方百计提高产量，厂家对客户表现得极为轻视：慢慢地由于生产能力的不断扩充，企业开始有了大量库存，厂家迫于生存压力开始“以销售或利润为中心”，通过各种营销手段和广告宣传，尽可能地寻找潜在客户，

For bus and coach manufacturers, there are mainly two models of customer relations management, one is product oriented, another customer oriented. Based on the comparison of case studies and theoretical analysis of these two models, the article believed that the model of customer oriented is far better than that of product oriented under the current market condition.