“红宝书”受宠之群众心理解析

Psychological Analysis of the Mass's Worship of Red Treasure Book

"文革"期间,几乎人手一册"红宝书"——《毛主席语录》,人们随时随地或朗诵之或背诵之,整个中国几乎成了红色的"海洋"。"红宝书"受宠既有外在原因,又有群众内在的心理因素。群众是崇拜"红宝书"的主体,要了解"红宝书"热销的内在的具体而微的原因,要了解外部因素是如何通过群众心理起作用,应从心理尤其是群体心理着手去剖析人们对"红宝书"非理性化的崇拜。以心理学特别是群众心理学来解析"红宝书"受宠的作用机制,不难发现,外在因素对"红宝书"崇拜主体——群众的心理产生的作用是"红宝书"受宠的内在原因:在心理上,它通过自恋机制让人们保持着热情,通过逃避机制给人以安全和正义,通过催眠机制让人欣然地麻痹,使群众看不到实质。

During the Cultural Revolution, nearly every Chinese had a copy of Red Treasure Book Quotations of Chairman Mao. People read or recited it at any time and place. China seemed to be a red ocean. The worship has many external causes and internal psychological factors of the mass. People are the subjects of the Book＇s worship. To understand the intrinsic, specific and subtle causes of the Book＇s hot sale and to know about how the extrinsic factors functioned through the people＇s psychology, it is needed to analyze the people＇s irrational worship of the Book from psychology, especially the mass＇s psychology. Though the analysis of the Book＇s worship mechanism by psychology, especially mass psychology, it is not difficult to find that the effect generated by the external factors to the masses psychology is the internal cause that the Book was worshiped： in psychology, it kept people hot through self-loving mechanism, gave people safety and justice through evasion mechanism, let people happily paralysis through hypnosis, and let people see no essence.