户外媒体的发展对思想政治教育载体建设的启迪

Enlightenment of the Development of Outdoor Media on the Ideological and Political Construction

户外媒体是近年来我国广告业增长最快的市场。框架媒介、分众、聚众和分时媒介先后出现,它们的载体理念不断创新,载体花样不断翻新。同时它们注重研究受众的特点以确定合适的载体,然后给予充分的物质支持,从而达到良好的广告效果。仔细观察和思考户外媒体的这些发展特点对思想政治教育载体的建设有很大启示,对思想政治教育效果的提高大有益处。

Outdoor media develops fast in our country＇s advisement market recent years. Frame media, marking people media and gathering people media come forth successively. Their carrier＇ s conceptions innovate constantly, and their carrier＇ s forms retread constantly. Furthermore they pay more attention to the accepter＇ s characteristics in order to make sure the right carrier. And then they provide enough material support, so they can get nicer advisement effect. Observing and thinking characteristics of outdoor media＇ s development, It is great enlightenment for the Ideological and Political Education carrier＇s development, and it is great benefit for the Ideological and Political Education＇s effect.