摘要
简述了中国餐饮业特许经营的发展现状,重点分析了中国餐饮业发展特许经营方面存在的问题及原因,最后提出了中国餐饮业发展特许经营的对策和出路.
This paper summarized the development present situation of special permission chain - like management in China, with analyzed the situation of Chinese food and beverage industry＇ s developing special permission chain - like and the question and the reason which in the Chinese food and beverage industry development special permission chain - like management. Finally the strategy and suggestion of Chinese food and beverage industry in developing special permission chain - like is proposed.
出处
《山东师范大学学报（自然科学版）》
CAS
2008年第2期66-68,共3页
Journal of Shandong Normal University(Natural Science)
关键词
餐饮业
特许经营
品牌战略
food and beverage industry
Special permission management
brand strategy
