跨文化视野下中国武术的传播策略

Strategies for the communication of Chinese Wushu from the perspective of transculture

在全球化浪潮的演进中,跨文化传播日益频繁。中国武术作为人类智慧的体育实践形式和独特文化现象,必须以积极的姿态,广泛参与世界范围内的跨文化传播。全球化对中国武术的跨文化传播既是一种挑战,也是一种机遇。中国武术要在当前传播中取得跨文化全球传播的成功,必须找到中国武术"国际化"与"本土化"的契合点,实行中国武术的文化重构,以"和而不同"为目标作国际传播的文化诉求,开创中国武术跨文化传播的新局面。

In the evolution of the tide of globalization, transcultural communication is ever increasingly frequent. Chinese Wushu, as a form of sports practice and unique cultural phenomenon of human intelligence, must widely participate in worldwide transcultural communication in a positive attitude. Globalization is a challenge, also an opportunity, for transcultural communication of Chinese Wushu. To success in global transcultural communication in current communication, Chinese Wushu must find the connecting point of ＂internationalization＂ and ＂localiza- tion＂ of Chinese Wushu, implement cultural reconstruction of Chinese Wushu, base the objective for cultural needs for internal communication on ＂developing the same but keep the difference＂, and create a new situation for transcultural communication of Chinese Wushu.