旅游地生命力理论研究

Theory Study on Tourist Area Vitality

旅游地生命周期理论是阐述旅游地演化发展规律的理论,其存在价值不容否认。但以游客量、旅游收入或利润作为旅游地生命周期演化的衡量标准并不合理,而以旅游地生命力作为旅游地生命周期演化的衡量标准更为合适。基于前人在该领域的研究成果,重新对旅游地生命力进行定义,分析旅游地生命力的构成因素、特点及其与旅游地吸引力、竞争力的区别。

Tourist area life cycle（TALC） is a theory that expounds the evolvement rule of tourist area,its value is incontestable.But using tourist volume, tourism income or tourism profit as standard of TALC evolution is unreasonable. Tourist area vitality （TAV） was considered as a suitable standard of TALC evolution in this paper. Based on predecessors＇ research results,TAV was defined again. The component factors, characteristic of TAV, and its difference between destination attractiveness and destination competitiveness were analyzed.