江西省高校体育场馆经营管理现状及对策

Problems and development strategies of sport stadium operational management in universities in Jiangxi province

通过对江西省高校体育场馆经营管理情况的研究,发现高校体育场馆经营管理中存在一些基本问题,并针对这些问题提出相应的对策,为高校体育场馆进行市场化运作提供可借鉴的理论依据。

On the basis of research of the current sport stadium operational management in universities in Jiangxi province, this paper reveals the current problems and propose countermeasures to provide theoretical references for the marketing of the sport stadiums.