孙子的战争实力论和企业竞争优势理论

Sun Tzu's Military Strength Theory and Enterprise Competitiveness Theory

在孙子的军事思想里,最终决定战争胜负的是军事实力。孙子系统地提出了分析、建设和运用军事实力的一套完整理论。在企业战略管理领域,人们也开始注意竞争优势的营造和使用,突出的表现一个是波特的竞争理论,一个是普拉哈拉德等人的核心竞争力理论。就孙子的战争实力论和企业的竞争优势理论进行分析,揭示孙子实力取胜思想的现实指导意义。

According to Sun Tzu＇s military thoughts,it is military strength that determines military results in the end.Sun Tzu systematically brought up an overall theory involving the analysis,development and employment of military strength.In the domain of enterprise strategic management,people have come to realize the development and employment of competitive advantages,such as Porter＇s competitive theory and Prahanlad＇s core competitiveness theory.This article analyzes Sun Tzu＇s military strength theory and enterprise competitiveness theory and expounds the practical guiding significance of Sun Tzu＇s winning a victory with strength.