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从语用视角谈涉外商务谈判中的礼貌

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摘要 礼貌策略是言语交际中的重要语用策略之一,在商务谈判中的作用不容小视。本文从语用学视角,探讨了涉外商务谈判中如何选择语言表达形式和方式,体现交际中的礼貌原则,从而实现增进谈判者之间的信任,提高谈判成功率的目的。得出结论:礼貌语言策略是商务谈判中实现双嬴的重要手段。
作者 周冠英
机构地区 四川理工学院
出处 《商场现代化》 北大核心 2008年第16期179-180,共2页
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