我国乡村旅游兴起探讨

Research on Origin of Rural Tourism in China

乡村旅游已日益成为我国乡村发展和旅游业发展的一大特色,其发展初见成效,但仍存在景点分散、旅游产品开发深度不够,管理水平不高,特色不鲜明等问题,应从产品设计、内涵更新、人员培训等微观方面强化管理,并且要进行宏观统筹、整体规划,使之实现自然和人文环境的可持续发展。

Rural tourism has become a major feature of rural development and tourism development. Though rural tourism has achieved an initial success, there are still many problems which need to be solved immediately, e.g. scattered distribution of scenery spots, inadequate exploitation depth, low level of management, product lack of character, and so on. So it＇ s necessary to strengthen management from microcosmic aspects such as the innovation of product designing and personnel training, and macroscopic aspects such as plan as a whole. Then natural environment and human cultural environment will realize the sustainable development.