摘要
随着我国旅游业的快速发展和旅游信息化的逐步推进,实现全国旅游信息共享和拓展旅游电子商务成为旅游行业亟待解决的关键问题。解决这一问题的核心是在国家"金旅"框架下推进旅游服务信息系统,特别是以"黄金周"直报城市为主体的旅游目的地营销系统(简称DMS)的建设。以合肥市为例,阐述了该市旅游信息系统(TISS-Hefei)的建设目标、功能结构、解决方案,并重点研究了该系统中的旅游目的地营销系统——合肥旅游频道。
With the rapid ization, the realization of s development of China's tourism industry and gradual progress of tourism haring national tourism information and expansion of tourism e-commerce informationbecomes the key problem in tourism industry. To solve this issue we must promote tourism service information system under the framework of the national "Golden tourism", especially the construction of the destination marketing system (DMS) in the "Golden Week" direct reporting cities. Taking Hefei City as a case, the authors have expounded on the constructing goal, structure, function and solutions of Hefei tourism information systems (TISS-Hefei), especially on its destination marketing system-Channel for Hefei Traveling.
出处
《苏州科技学院学报(自然科学版)》
CAS
2008年第2期54-59,共6页
Journal of Suzhou University of Science and Technology (Natural Science Edition)
关键词
旅游信息化
目的地营销
信息服务系统
合肥
tourism informationization
destination marketing
information service system
Hefei